Client brief: create iconic poster campaign around schools and universities that combines the strength and uniqueness of the shape and the colour code of the pepsi logo with its aspiration of total refreshment.
Design process: the blue and red colour code is used globally by the medical profession to illustrate the cardiac system and is also the colour code of one of the world’s iconic brands – look carefully at the details, and spot the origin of the Pepsi icon!
Results: this low budget campaign had a great public response. It was distributed virally via social media on design, illustration and advertising blogs. Many posters were purchased by fans, with some even being stolen from public spaces…