Renault TV 2012 Rebrand: Press Release
Wonder Creative have been working with Publicis’ branded content division, Publicis Entertainment to develop a new global identity for broadcaster Renault TV.
The redesigned Renault TV logo sees the migration of the main channel brand from Renault TV to RTV.
The new branding is implemented across the numerous platforms where Renault TV is distributed, including satellite television , online and associated apps for smartphones and tablets on the iOS and Android platforms.
The rebrand comes three years after Renault introduced the pioneering branded content channel, which broadcasts 24 hours a day, every day of the year, on Sky in the UK and on Canalsat, Free and Alice in France as well as via www.renault.tv and various associated social media sites,
The full on air identity including new logo, idents, bumpers and OSP is On-Air from Sept 24th.
Wonder’s Tim Platt and Paula Williams explain “Our challenge was to realise Renault’s ambition to be a true entertainment brand finding a solution that would liberate their free spirit and embrace the core values of dynamism, playfulness and spontaneity that have made them one of the world’s most innovative brands.
Our aim was to entertain and surprise the viewer at every opportunity and to create an identity that is constantly changing and with endless possibilities.
Our solution was to capture this essence in an abstract way using only shape, colour and movement.
The new look is clean, concise and beautiful, retaining warmth and humanity through fluid fun and energetic movement and subtle use of audio.
We have introduced a signature red to accent the existing colour palette, creating standout and emphasising contrast and rhythm.
At the heart of the concept is the new RTV logo, which is the catalyst that drives the identity, and the starting point for all elements.”
Client: Publicis Entertainment
Branding Agency: Wonder Creative
Production Company: Irresistible Films
Audio & Sound Design: Adelphoi Music